Patisserie Gateau - A French-inspired Chinese Bakery

Patisserie Gateau is a Chinese bakery founded more than 10 years ago. It's popular for its Chinese breads and French inspired cakes and baking methods. 

Creating Craving was engaged to reposition their online brand highlighting these unique cultural influences while maintaining its current traditional client base.

We have used a fresh and modern brand image across all its brand image, photographs and designs in flyers and catalogue throughout its stores.

As a result, the bakery not only rebuilt a new brand, it also grew and expanded its operations and expanded new product lines.

Project involved:

• Design of brand image across print and online platforms

• Design of print marketing materials

• Website design and development

• Product photography and styling